One loyalty platform across every store, brand, and customer you run.
Real-time loyalty, unified customer identity, and targeted offers—powering repeat visits and spend across your stores. Built for retail groups whose customers span multiple stores and brands.
- API-first backend
- White-label mobile apps
- Plugs into any till
What eLoyalty powers
Three customer products. One backend.
Take any one product, or run all three on the same platform. Members carry across every touchpoint.
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Loyalty Link
Loyalty in the customer app
Members. Dividend. Receipt.
A direct, real-time link with VME's IntelliStore. A documented REST API, so you can run loyalty without changing your existing POS. Members identified in the app, dividend on the receipt.
- Cards, barcodes and app-based identification
- Promotions targeted at loyal customers
- Receipt-level dividend and reward tracking
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Online Grocery
Online orders into your stores
Click & collect, click & order.
A complete online grocery package, fully integrated with IntelliStore. Sales sync. Stock matches. Loyalty schemes carry through.
- Customisable product range per store
- Time-window product availability
- Picker and delivery driver Android apps
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Scan & Go
Scan & Go in every aisle
The till in your customer’s pocket.
Customers scan items with their phone and pay in the app. Shorter queues for everyone. Frees floor space previously held by checkouts.
- White-label app per retailer
- Random checks and exit-pass anti-theft
- Age-restricted items via staff or Yoti
Inside the platform
Built for app-first retail.
Everything you need to run a connected customer experience across web, app and store.
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API-first
Plug into any POS
eLoyalty is API-first. It works with IntelliStore and third-party tills — no system change required.
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Mobile apps
White-labelled per retailer
Your brand, your colours, your store list. We supply the apps, you ship them as your own.
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Promotions
Member-only offers
Run promotions only loyalty members can redeem — at the till, online or in Scan & Go.
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Picker app
Android picking workflow
Staff pick orders on Android, with paper fallback. Substitutes can be offered without extra cost.
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Age check
In-store or Yoti
Age-restricted items in Scan & Go are verified by staff or via Yoti for digital identification.
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Anti-theft
Exit pass + random checks
Customers identify themselves before scanning. QR exit pass lets staff verify baskets on suspicion.
Frequently asked
eLoyalty, answered.
The questions retailers ask before launching loyalty, online or Scan & Go.
Do we have to replace our tills?
No. eLoyalty is API-first and designed for existing POS estates — IntelliStore, Toshiba, NCR and Verifone all supported.
Can we start with just one of the three products?
Yes. Each product runs independently on the eLoyalty backend. Take loyalty first, add online when the operations are ready.
Is the app white-labelled?
Yes. Your brand, your colours, your store list. We ship it under your name on the app stores.
Ready when you are
Launch loyalty in weeks, not quarters.
Bring the customer journey you'd like to ship first. We'll scope the smallest useful pilot.